Advertising
This campaign leveraged readers’ surroundings by comparing common skincare issues to the subway car environment in order to drive traffic to Bliss' Chicago spa.
Bliss Subway Ad Campaign
This ad took advantage of its subway platform location by speaking directly to work-weary travelers in order to drive traffic to Bliss' Chicago spa.
Bliss Subway Platform Ad
This ad promoted the Bliss Shut-Eye Kit, a relaxation-promoting set that was given out on select JetBlue red-eye flights. It utilized a short, snappy headline to catch travelers’ eyes as they rushed through the airport.
Bliss + JetBlue Airport Ad
After having to travel to Manhattan to get to a Bliss Spa, New Jersey residents finally got one of their own with Bliss Hoboken, and these ads in the PATH train station informed them of the good news.
Bliss PATH Train Platform Ads
Bliss sent a branded retro Volkswagen Bus on a road trip to promote the spa and give on-the-go treatments. I wrote concise headlines that grabbed the attention of potential customers whether the bus was parked or on the parkway.
Bliss Mobile Advertising
AGEbeautiful wanted to promote their line of anti-aging haircolor in a provocative way. This full-page ad, which ran in People magazine, used an attention-grabbing double entendre to encourage women to fake their age.
AGEbeautiful Print Ad
To communicate ePromos' expertise in choosing the right promotional gift for their customers, this campaign showed how choosing a different company could result in 'no-nos' instead of know-how.
ePromos Print Campaign
McGraw Communications
Trade Ad
To recruit sales agents, this communications technology provider used an old-fashioned joke setup on the front page with an unexpected answer on the back to show that the company's superior customer service meant agents could concentrate on sales and not retention.
