Branding/Naming/Taglines
Virtue Brand Name
This hair care brand is based on an incredibly reparative keratin technology that was discovered while healing injuries on the battlefield. They needed an equally incredible name to convey the serious science and its honorable origins. Of the many options I provided, they landed on “Virtue.”
This CBD-infused hair care brand wanted a name that spoke to their products’ ability to improve hair wellness, while inspiring the joyful feeling of knowing you’re giving your strands the same attention you give to the rest of your body. I created “Wellphoria,” which really resonated with their health-conscious consumers.
Wellphoria Brand Name
Healthy food brand Aunt Dottie's wanted a new name that not only reflected their assortment of salad-based products, but also their goal of connecting veggies with happiness—and the name Greenjoy did just that.
Greenjoy Brand Name
Peach and Lily is known for its assortment of high-end Asian beauty brands, but wanted to branch out into carrying more lighthearted, inexpensive items for a younger audience. They needed a name for this sub-section of their site, and “Peach Slices” did the trick.
Peach and Lily Collection Name
Face Haus was on a mission to democratize spa services with their “facials for the people” approach. They enlisted me to create copy for their spa menu, including both treatment names and descriptions that embodied their positive, offbeat, and all-inclusive attitude.
Face Haus Facial Menu
With this name for a glycolic resurfacing treatment, I was able to convey both what type of product it was, along with the amazed reaction you’d have after using it.
Bliss Product Name
This innovative lip exfoliating system included a jar of lip scrub and a battery-powered application tool. The name ‘Pout’-O-Matic captured the electronic feature in a fun way.
Bliss Product Name
Organic kid and baby food brand Earth’s Best was leveraging their partnership with Sesame Street with a line of one-bowl Mini Meals. I helped develop appealing names for each variety of these toddler dishes that made them sound simultaneously yummy, healthy and fun.
Earth’s Best Meal Names
Accomplished designer Bethany Kieley needed a business name that simultaneously communicated the nature of her work, and the personalized service customers would receive. “Indivisual” seamlessly married both.
Indivisual Company Name
When my agency helped revamp the corporate identity for the National Assocation for Multi-Ethnicity In Communications, I wrote this exhaustive set of guidelines, which helped ensure that everything from voice to graphics was on brand. Here, just one page from the 21-page guide.
