Retail Signage
Boar’s Head wanted to promote their high-quality hummus, and communicate its superiority. I wrote this point-of-sale signage to let deli shoppers know that Boar’s Head was the best hummus they could get.
Boar’s Head Signage
In order to make it less embarrassing for spa-goers to describe their preferred “hair style” to their bikini waxer, Bliss Spa created this handy reference chart with cute names for each cut.
Bliss Waxing Signage
These in-spa signs gave customers several irreverent but undeniable reasons to buy Bliss Gift Cards during the holiday season.
Bliss Spa Signage Series
Bliss had customers vote to choose their next bath & body scent. This spa window display announced blood orange + white pepper as the winner, and went on to win something itself: a 2008 American Inhouse Design Award (despite the scaffolding that was up during its run).
Bliss Spa Window Graphics
Bliss chose to honor its birthplace, New York City, for its annual holiday theme. The theme ran across everything from gift set packaging to window graphics, as shown in this spa display, which won a 2008 American Inhouse Design Award.
Bliss Spa Window Graphics
Bliss created a series of limited edition 30-minute services to cater to holiday shoppers and party-goers. This 8x10 counter sign provided descriptive snippets for each treatment, and encouraged customers to book before they were gone.
Bliss Spa Signage
I named and wrote the description for Bliss Spa's tropical-themed pedicure, which was advertised on the front of this tent card. The back of the card promoted a summer loyalty program.
Bliss Spa Tent Card
French skincare brand Vichy Laboratoires was redesigning their packaging, and wanted a point-of-purchase display announcing the news. These two signage concepts informed longtime customers of the change while assuring them the formulas would remain the same.
Vichy POP Concepts
Vichy Holiday Display
This signage debuted Vichy’s multi-tasking BB Cream as a way to get gorgeous skin for the holidays, and featured a banner on the bottom to promote their gift sets.
