Catalog/Direct Mail
This 2-page spread in the annual Bliss holiday catalog featured a selection of glamorous gifts (for which I wrote all the product copy), tied together by a fun take on a lyric from “The Twelve Days of Christmas”.
Bliss Catalog Spread
From editorial to product copy, I conveyed a sense of style and humor with this 2-page resort wear feature.
Bliss Catalog Spread
Premium skincare brand La Mer is known for its upscale marketing - but this spread, part of a television-themed catalog, lent it a sense of fun with an editorial that spoofed a news report.
Bliss Catalog Spread
Maggee Miggins Real Estate Postcards
The Maggee Miggins Group, a luxury real estate firm in New Jersey, wanted to attract both buyers and sellers with postcards spotlighting some of their most stunning homes. To promote their outside-the-box thinking, they needed catchy lines relating to each featured room. Here are just two from the attention-grabbing series.
To make a big splash about new Bliss The Youth As We Know It Anti-Aging Night Cream, the PR team played up the overnight story by sending free mattresses to select editors. As a teaser, they sent pillows with this hang tag attached, which used risqué double entendres to grab attention.
Bliss Press Mailer Hang Tag
As a partner of W Hotels, Bliss targeted potential new customers who moved into W Residences with this postcard. It informed them there was a Bliss location nearby, and put a fun spin on a discount offer by tying the benefits of a spa visit to their recent move.
Bliss Welcome Postcard
This quarterly single-fold newsletter, sent to AT&T Wireless small business customers, kept readers abreast of all the latest ways AT&T could help them improve productivity and save money in bite-sized articles.
