Packaging
Vita Coco Kids Packaging
One of the world’s most famous coconut water brands was branching out into a kids’ line, and they wanted to translate their quirky personality into copy that would draw in a younger audience. In addition to developing three flavor names, I wrote copy for the single-serve packs and multi-pack box, which included elements like games and jokes that were so fun, kids almost forgot it was good for them.
Beauty brand Winky Lux is all about products that bring smiles and joy, and their copy has to match the vibe. I wrote the pack copy (and web copy) for their Jelly Bear primer, a product that turned makeup prep into a total delight.
Winky Lux Packaging
As part of a major rebranding, Viva wanted to inject a fun, lighthearted tone into the packaging for all their organic foods. I revamped the copy with playful touches while still driving home the benefits.
Viva Naturals Packaging
As part of a major rebranding, Viva wanted to inject a fun, lighthearted tone into the packaging for all their organic foods. I revamped the copy with playful touches while still driving home the benefits.
Viva Naturals Packaging
Bliss Packaging
The box copy for Bliss Eau de Toilette, their very first fine fragrance, romanced spa lovers while remaining true to the brand's roots.
Bliss Bundle Packaging
This limited edition duo paired a Bliss shower gel with a super-sized tube of their body butter. The attention-grabbing name and supporting copy on the belly band promoted the jumbo size and made a big impression by riffing on a song everyone knows.
Bliss + JetBlue Packaging
This Shuteye Kit, given to passengers on select JetBlue red-eye flights, contained various Bliss-branded items to help promote sleep. The insert copy was chock-full of playful airline references, while convincing the customer to try out the terrestrial version of Bliss after landing.
Bliss Spa's most popular facial, The Triple Oxygen Treatment, found fame as an at-home mask, and later, this cream. The pack copy conveyed its skin-reviving benefits, and gave an in-depth explanation about star ingredient vitamin C.
Bliss Packaging
Bliss chose to honor its birthplace, New York City, for the theme of its annual holiday gift sets. Here are just three of the NYC-inspired bundles, featuring copy packed with Big Apple wordplay.
